市场营销的角色 & 公共事务 Department is to create and implement marketing 活动 to increase student enrollment, 通知未来的学生, build external awareness of college events, 活动, 课程, 项目和服务, and enhance the image of the college through design, 多媒体, 摄影, 在线, 还有书面项目. 一般来说,市场营销 & 公共事务 focuses on projects designed for an external audience (prospective students, 父母, 校友, 企业, 组织, 媒体, 和社区).
责任
Specifically, the Department provides support, expertise, and leadership to:
- Implement external marketing communications and branding, 包括广告, 公共关系, 和网站
- 推广大学课程, 服务, 以及给外部观众的机会, 包括未来的学生, 大学支持者, 和社区
- Support the college mission through strategic marketing, 包括设计服务, 文案, 和摄影
- 产生创意设计, 概念, and layouts for marketing projects such as advertisements, 传单, 海报, 宣传册, 小册子, 标志, 日程安排, 时事通讯, 明信片, 等.
- Disseminate news/feature stories and announcements to 媒体 outlets about the college
- Identify and execute key 公共关系 and 媒体 relations efforts
- Format, design, and monitor the college website and other secondary websites operated by the college
- 捕获, 编辑, 组装音频, video, 还有用于营销的静态图像, 促销, 信息的使用
- Develop and maintain college social networking sites, 包括脸谱网, 推特, YouTube, LinkedIn, 以及其他新兴网站
- Establish a unified voice and visual identity for the college
- Ensure that college print and electronic projects are well-designed, 编写良好的, and produced within specific budget parameters
- Evaluate the effectiveness of marketing 活动 through data-informed research methods
联络我们: marketing@gharsocho.com
2017 Paragon Award for Successful Recruitment or 市场营销 Program
2016 Gold Medallion of Excellence for Successful Recruitment 市场营销 Program
2015 Gold Paragon Award for Government Relations or Community Relations Project
2015 Gold Medallion of Excellence for Community Relations Campaign
2015 Silver Medallion of Achievement for Website
2015 Silver Medallion of Achievement for Mobile Website
2015 Silver Medallion of Achievement for Feature Article
2014 Gold Medallion of Excellence for College 品牌 Initiative
2014 Gold Medallion of Excellence for Wildcard - 市场营销 and Communications Plan
2014 Gold Medallion of Excellence for 社交媒体 Campaign
2013 Silver Medallion of Achievement for Mobile App
2013 Silver Medallion of Achievement for Specialty Advertising - 5k Rabbit Run
2013 Silver Medallion of Achievement for Writing
2012年典范标志设计金奖
2012 Silver Medallion of Achievement for 标志 Design
2011 Gold Medallion of Excellence for Wildcard - Vehicle Wrap
2011 Silver Medallion of Achievement for Promotion Campaign for a Special Event
2011 Silver Medallion of Achievement for Writing
2011 Silver Medallion of Achievement for Feature Article
2010 Silver Medallion of Achievement for Online 通讯
项目要求
项目时间表
2周
- 广告
- 横幅
- 活动项目
- 摩天观景轮
- 讲义
- 信头
- 明信片
- 海报
- 推广项目(只提供艺术品)
- 表帐篷
4周
- 小册子
- 宣传册
- 显示板
- 文件夹
- 标志
- Map
- 架卡
6周
- 手册
- 邀请(包括四个星期的邮寄时间)
- 杂志
- 通讯
- 时间表
- 大学宣传册
Photography, Video, and Website Projects: Determined on a project-by-project basis
These are approximate time frames for completion of a project once all information, 照片, and/or materials have been received by 市场营销 & 公共事务. Estimated time includes only design and proofing. If a project must be outsourced to a printer, then additional time may be required and will vary from project to project.
Note: Depending on the projects already scheduled, estimated times may vary from those listed above.